We all use some parts of social media. Either you use all of the platforms online or just have one account on Facebook, there is no chance you haven’t seen a TikTok video. Even though if you don’t know if I would assure you have seen a couple of videos from the app. TikTok is a relatively new app but now has more than eight hundred million active users in total. Especially the younger generations are the main content sharers, but since it has become such a huge platform, people of all ages started using it. So, if you have your own business or a way that you make money online, putting up a few ads on TikTok can become extremely handy. Let’s see how to advertise on TikTok.
Here are the basics of advertising on TikTok:
- Set up a TikTok Ads account.
- Make an ad campaign.
- Set your placements and target audience.
- Set up a budget and make a schedule for it.
Note: Keep in mind that the minimum ad total budget can be five hundred dollars.
- Decide on budget pacing.
- Set your campaign goal.
- Design your ad.
Tips and Clues
If you have hesitations on how to execute the steps correctly here are a few explanatory tips you can find the answers to your questions.
While adjusting you will also need to set up placements for your ads. You can place your ads in between stories, TikTok videos feed, or both. You can also choose the Automatic Placement option to let TikTok decide.
The most important and long part is to set your target audience based on different algorithms. Like every other online marketing strategy knowing your target is very important on TikTok ads too. Based on your viewers’ age, location, gender, and even interest you can get the best results for your campaign. The good part is TikTok lets you adjust even the slightest details like your viewers’ mobile device’s brand.
After setting your budget schedule and pacing you will finally design your ad. To optimize it make sure your ad is explaining enough but not too boring for viewers to pass it without looking. You can add texts, links and so much more with the creation tools.
The first reason why is there is a huge group of viewers right now on TikTok. Also, TikTok’s algorithms are so advanced that your ads will land in front of your most potential customers.
Yes, while designing your ad you can add music, texts, and much more.
TikTok is a platform where short videos are shared. So yes, your ad should be visual to be able to pop up in between other videos.
With this article, we tried to explain how to advertise on TikTok. Best of luck during your marketing, and hopefully, we helped you understand how to do it. For more TikTok related content, visit our website.